How to Set Up a Sizzle Line to Collect Leads

A Sizzle Line is a great offline marketing technique used for years by many Network Marketers because it’s simple and duplicatable. It’s basically a recorded message accessed by phone sharing your opportunity, service or product. It allows your prospect to leave their contact information for you to call them back. This is something that you should create yourself so that you can capture your own leads as opposed to a generic one offered by your company that doesn’t offer your caller to leave you a message.

A few key elements & some tips for creating an effective Sizzle Call:

1) It should be upbeat & exciting to listen to or strong with posture. It shouldn’t sound “sales pitchy” like a used car sales person. Don’t talk slow but don’t talk too fast either. You should use a script and practice it till it doesn’t sound like it’s being read.

2) Don’t bore your prospects, they’ll hang up. Your sizzle message should be brief but to the point…between 30 seconds to 60 seconds. Longer than a minute is fine if it’s exciting and loaded with benefits rather than selling or if you include a few brief recorded testimonies…that would be especially powerful.

3) Don’t do a whole presentation about the company, facts about it making a zillion dollars in sales, great management staff, etc….none of that stuff interests people. You want to present an answer to a problem or a need…more money to get out of debt, more time freedom, be able to stay home with your kids, etc.

4) It should raise curiosity and be enticing for people to respond to it.

5) You should be able to answer a few objections so that people would feel comfortable leaving a message to be contacted.

6) You should include something in your message that will pre-qualify your prospects so you can weed out the tire-kickers and time wasters. You want SERIOUS people.

7) You should have a clear call to action and state it with posture. Don’t sound needy, don’t sound unsure of yourself, tired, stressed or angry. Be STRONG & CONFIDENT! The call to action could be either to leave a message or to go to your website.

Here’s a sample sizzle message that I use for my opportunity…notice I don’t mention the company name or go into any great detail…again, you want to build curiosity. You could tweak this to fit your paticular business opportunity or product.

“Hello, my name is Jim Cruz and I’m excited for you because this call can absolutely change your life. If you’re anything like me and you wondered if there’s a legitimate home-based business that could put you back in command of your life, your future, your finances, and your freedom, then listen very carefully to what I’m about to say. Many of our members are generating monthly 4 & 5 figure monthly incomes and some members are achieving 6 figures in their first year with NO inventory to buy, NO selling, NO large investment AND NO risk. If this sounds too good to be true or you’re skeptical, then this insight is DEFINITELY NOT FOR YOU."

"I am looking for self-starters who are self motivated and most importantly people who believe they deserve more out of life. If that sounds like you, I will take you through a very relaxed 2-step process so that you can make an intelligent decision about changing your present situation. What I will NOT do is convince or sell to you. After the tone, leave your name and number TWICE, and the best time to reach you, and I will personally call you back within 24 -48 hours. Thanks for calling and have a great day.”

How to Obtain a Sizzle Line

There are a number of providers that can give you a sizzle line that is very cost effective.
If you’re sizzle call is less than a minute, you can use Google Voice for FREE. You can set it up so it doesn’t forward to your physical phone but will only take messages. You’ll be able to record your greeting/sizzle message by phone. Responses will be emailed to you automatically in your email if you have a Google account.

My personal favorite is Simple VoiceBox (http://bit.ly/dCU77n). I’ve used them for years and it’s always been reliable and cost-effective.

Promoting Your Sizzle Line

You can drive callers to your Sizzle Line a number of different ways, here’s a few…

1.Ads in Craigslist
2.Ads in local papers
3.Email Signature at the end of your emails
4.Drop Cards (http://bit.ly/w4rleo)
5.Business Cards

Make it an AWESOME Day!

Jim

What's Your Dream?

Most businesses start off with a vision, idea or a dream.   That’s true of both traditional businesses as well as a home-based business.

Dreams and imagination are powerful things – they fuel your efforts in your business and give you the drive to push it forward. Dreams of having the lifestyle you’ve always wanted, being debt-free, having time-freedom, being at home with your kids, firing your boss, are all examples of a dream. Albert Einstein said that “imagination is more important than knowledge”.

In the early stages of setting up a home-based business there’s a learning curve you have to jump to make that business a success.  You have to change your mindset from going from the “mindless drone” stage where you’re used to having a boss tell you what to do and punching a clock at your job to the “Success-minded” Entrepreneur. Unless you’ve had a good upline support team to work with you to help you experience quick success in your business or used a highly effective MLM success training resource, you most likely will flounder around and spend a lot of time learning what to do in the early months with little or no monetary reward.   But it is so important during this stage that you never loses the “big picture”.   We must never stop dreaming.

We need to dream.    When we stop dreaming we stop living.  Dreams can become a reality.  But you have to keep on dreaming.    My advice would be to you find a quiet time each day and go through your dream.  Write that dream down.  For example what income do I want, what will I be wanting to do when the income comes in.  Is it to leave full time employment or to increase income for a better lifestyle?  The list will be different to everyone.  BE SPECIFIC! Going through your list in your mind before you go to sleep is a great time to harness your dreams. If you have watched the movie, “The Secret” it suggests that you have a dream board in your study or in your home somewhere.

One needs to visualize your dreams; that home, business, holiday whatever, believe you have received it and it will come in time.  Walt Disney said, “All our dreams come true if we have the courage to pursue them.”

We also need a definite plan.  How am I going to achieve building up my MLM?  Is it through internet marketing or is it through meeting people and sharing the opportunity or products. 

Once you have decided how you need to achieve growth, practice and get really good at promoting your business.  The late inspirational businesses motivator Jim Rohn said, “Put in as much time developing yourself as working your business.”  As your skills and personal growth increases, so does your business.
Network Marketing is the right place to be.    All you need to market any product or opportunity  is a strong dream with the right tools. There’s no better tool to help you WILDLY succeed and grow into a professional than working with MyLeadSystemPro.

To Your Success!

Jimmy